Model your content visually, give your team a real place to edit it, and serve it to any frontend over a fast, cached read API — without building an admin panel first.

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Product preview · sample data

northwind/overview

Requests / 24h

184,220

p95 latency

12ms

Error rate

0.00%

Request volume +18.4%
/api/v1/users12,481
/api/v1/products3,204
/api/v1/posts8,912
/api/v1/orders48,912
The Problem & Solution

The content model is the easy part. The admin panel is what eats the month.

Modelling your data takes an afternoon. Then someone has to build the interface your team edits it in — forms, uploads, image resizing, roles, drafts, an approval step — and none of it is the product you set out to build.

Roll your own

Schema, admin UI, uploads, roles

Weeks of plumbing
bash — 80x24

$ npx prisma migrate dev --name add_posts

✓ Applied migration 20240804_add_posts

# now something for the team to edit it with

$ npm i react-hook-form zod @tanstack/react-table

# and image uploads, resizing, a bucket, a CDN

$ npm i sharp @aws-sdk/client-s3

TypeError: Cannot read properties of undefined (reading 'url')

# then roles, drafts, preview, an approval step

Building the admin panel ... (Day 12 of 21)

High maintenance burden3,200+ LOC boilerplate

With Flowra

Model, edit, publish, read

Ready in 15 minutes
01

Model your content

posts, products, pages, and how they relate

02

Your team edits it

draft → pending → published, with review notes

03

Compose the endpoint

filter and shape the JSON you want back

04

Fetch it anywhere

cached JSON, invalidated on publish

Read endpoints, generated:GET /productsGET /postsGET /users/:id
How Flowra Works

From an empty workspace to content your frontend can fetch.

Model your data, let your team edit it, shape the endpoint, and read it from anywhere. One step is still in development, and it says so.

01. Data Architecture

Model your domain data in minutes.

Define entities, attributes, and data structures visually. Flowra automatically handles validation, indexing, and persistent storage behind the scenes.

  • Text, number, boolean, date, select, relation, image, email
  • Validation applied on save
  • Single records or full collections, whichever the content needs
northwind/resources/new

Resource

Users

Draft
StringNumberRelationEnum
idUUID
emailString
planEnum
ordersRelation
is_activeBoolean
created_atDateTime
Add field

Fast where it counts: the read path.

Published content is cached at the CDN and served from a location near your visitor. When your team publishes, the cache is invalidated so nobody waits on stale copy.

Cached reads

Repeat requests are answered by the CDN, not by the database.

Invalidated on publish

The moment your team publishes, the stale copy stops being served.

Served near your visitor

Cached responses come from a location close to whoever asked.

What's in the platform

The parts you'd otherwise assemble yourself.

A content backend is rarely just a database. These are the pieces that usually turn into three more vendors and a week of glue code.

Editorial review workflow

Entries move from draft to pending to published, with review notes and a record of who approved what.

Full whitelabel

Serve each client from their own domain with their own logo, name, and favicon. Your brand stays out of it.

Media library & image resizing

Upload once and request the size you need — resized and served as WebP, no build step, no separate image service.

Webhooks

Push content changes to your own systems as they happen, so caches and downstream jobs stay current.

Built-in API explorer

Try any endpoint against real data from inside the dashboard before you wire it into a frontend.

Multi-tenant teams

Invite collaborators by email into a workspace, each with the role their job actually needs.

Custom dashboard navigation

Choose which pages each client's team sees in their dashboard, and in what order — so their workspace shows their work, not your platform's plumbing.

SEO fields & cache versioning

A _meta endpoint serves your SEO settings — title, description, OG image, favicon — and every endpoint carries a content version, so your frontend knows exactly when to revalidate.

Soon

Microsite builder

Publish pages bound to the resources you already modelled, on the domain you already configured.

Tell us what you'd build with it
Architecture & Use Cases

Why founders & builders switch to Flowra.

Compare architectural trade-offs against legacy stacks and explore pre-built product patterns.

How Flowra compares

Against building the backend yourself, and against reaching for a CMS that was never meant to hold your application logic.

Flowra compared with a custom Node or Go backend and a traditional CMS.
CapabilityCustom Node/Go backendTraditional CMSflowra
Time to a live read API2–3 weeks2–4 days15 minutes
Visual API composerNoNoYes
Editorial review workflowNoYesYes
Whitelabel per clientBuild itNoYes
Infrastructure to maintainAll of itSomeNone
Own the underlying codeYesSelf-hosted onlyManaged
Built forBackend engineersContent teamsFounders & product teams
Get in Touch

Interested in building with Flowra?

We're currently onboarding select product teams, founders, and agencies directly. Reach out to discuss access, custom integrations, or platform setup.

Request access

Send us a note about your project, your data model, or the custom backend you have in mind. Our team responds directly within 24 hours.

Building the front end too? Mention it here

Direct team support · Custom deployment options available

Frequently asked questions.

Still unsure about something? Email us and a real person on the team will answer.

What is the purpose of Flowra?

Flowra is a visual backend and API management platform for founders and developers to compose database schemas, design custom API routes visually, and manage application data.

How does Flowra use Google Account authentication?

Flowra uses Google OAuth single sign-on (SSO) strictly to allow client administrators to log in securely. We only request basic account details (email address, name, and profile picture) to manage administrative access.

Does Flowra give me a read API or a write API?

The public API is read-only today. You model your content and data in the dashboard, your team edits it there through a review workflow, and Flowra serves it to any frontend over cached JSON endpoints. Writes happen in the dashboard, and webhooks notify your systems when content changes.

I don't have a frontend yet — can Flowra give me the site too?

Today the front end is yours: any framework, any host, wired up with a normal fetch. A built-in microsite builder is in development for the simpler cases — pages bound to the resources you already modelled, published on your domain. And when a microsite isn't enough, we build the front end with you as part of onboarding. Mention it when you request access.

Is Flowra just a Headless CMS?

It is close to one, with more of the surrounding platform included: relational content modelling, a media library with image transforms, per-client whitelabel domains, webhooks, and a built-in API explorer.

How do I get access to Flowra?

Flowra has no public sign-up. Email hello@withflowra.com with a short note about what you are building, and we provision your workspace directly. Existing customers can also have their administrator invite additional users.

Can I get my data out?

Yes. Your entries are readable through the API at any time, and we will provide a full export of your workspace data on request. We do not charge to let you leave.

Do I need backend engineering experience?

No. If you can describe your product's content and how the pieces relate, you can model it in Flowra. Connecting the API to a frontend is a normal fetch call.

How fast are Flowra APIs?

Read responses are cached at the CDN, so repeat requests are served from a location near your visitor. Uncached requests hit our origin in a single region.

Ready to ship your product this week?

Workspaces are provisioned by our team · We reply within 24 hours